Author: JetpackResearch

10 Questions to Ask Yourself before Doing Article Marketing

Some say that Google Panda killed article marketing, but Squidoo and other major article directories still work for many marketers. What’s clear is that article marketing got a lot tougher in the post-Panda world, and it can no longer be used as your main Web marketing strategy—but there is still plenty of traffic to be squeezed out of it. The Details: Why do you want to do it? If you do article marketing just to sell your products or services to people, you’d better forget about it. It stopped working for that a long time ago. But if you...

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10 Facebook Marketing Mistakes to Avoid

Facebook marketing has great potential, but because everyone’s doing it, you cannot afford to make mistakes. If you do make them, you will lose likes and shares and fans to your competitors. Here are 10 common mistakes made on Facebook that you should avoid: The Details: Overloading your fans with content. Posting too much content on Facebook is as bad as not posting enough and will make you look spammy. 52% of consumers say they have stopped following a brand on Facebook because the content was repetitive and boring. (Source: http://socialmediainfluence.com/2012/04/11/whats-driving-social-media-12-must-know-facts/) Linking only to your blogs and websites. Improve...

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10 Content Marketing Strategies to Avoid

Content marketing is the process whereby you identify and deliver information on your product and/or service to specific target audiences in an entertaining manner. It is meant to give consumers something valuable for their time spent on your website. It is not meant to be one long, drawn-out sales pitch. Instead, it is meant to make the target audience feel valued—so valued that they are getting usable information or services for just stopping by your website. Because this term is so overused these days, many companies take the easy way out and do the minimum they can to manipulate...

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10 Content Marketing Mistakes to Avoid

The aim of any content marketing campaign is to spark your customers’ interest without making them feel like they are at a used-car dealership. Content marketing combines media, text and graphics to draw in potential customers by giving them information they feel they need in their lives. Any type of sales pitch is guaranteed to chase potential customers away. Here are some things to avoid when developing a content marketing strategy: The Details Writing fluffy content. Fluff is always fluff, no matter how you look at it. Your customers will recognize unusable filler information right away and will be...

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8 Questions to Ask Yourself before Creating a Blog Post

Many professionals trying to help you build your business and marketing strategy will tell you that one of the most important things you can do to promote your business is creating a blog and post regularly. They will also tell you that in order to be an effective blogger, you should not brag about yourself and your product (or otherwise act like a wheeler-dealer), but you also should not write posts that have nothing to do with your business—you need to strike a balance between the two. That’s a lot to ask! So, before you begin your blogging career,...

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